Introduction

Cold outreach has the power to transform businesses, no matter the industry. For one gym clothing brand, our strategies helped them generate $150,000 in just four months. In this blog, we’ll share the step-by-step process we used to achieve this result, including crafting an irresistible offer, leveraging event data, and utilizing advanced data enrichment tools.

The Importance of a Winning Offer

When this gym clothing brand first partnered with us, their messaging was focused on the product: “We sell t-shirts to gym owners.” While accurate, this pitch failed to stand out in a competitive market.

We shifted their offer to emphasize outcomes:

“We partner with gym owners to add $3,000 a year in profit to their business by building a customized apparel plan for the year. This ensures they never miss buying opportunities and eliminates waste through pre-sale strategies.”

This outcome-driven offer made them more than just a supplier—they became a partner in driving profitability. The focus on solving key pain points, like excess inventory and unsold gear, turned a bland pitch into one that resonated with gym owners.

Campaign Strategy 1: Event-Based Targeting

One of our standout strategies was targeting attendees from relevant events. Using a list of past event attendees, we crafted a hyper-targeted cold email campaign. The messaging incorporated event personalization, such as:

“I noticed you attended the XYZ Summit. Sorry I missed you there, but I’d love to connect and share how we’re helping gym owners increase profits.”

After sending 1,200 emails, the results were impressive:

• 27 positive replies

• 22 booked meetings

By aligning with their recent experiences, we stood out in their inboxes and earned their attention.

Campaign Strategy 2: Targeting Franchise Locations

Our second campaign focused on F45 franchise locations. Through research, we discovered a common pain point: franchisees often struggled to find high-quality apparel options from corporate suppliers.

To address this, we:

1. Scraped the list of F45 locations from their website.

2. Enriched the data using tools like Clay and Appify to gather contact information.

3. Highlighted the specific pain point in our outreach:

   “We’ve heard from other F45 locations that sourcing quality apparel is a challenge. Let’s discuss how we can help solve this for your gym.”

This campaign resulted in:

• 2,600 emails sent

• 20 meetings booked

• Several deals closed shortly after.

Campaign Strategy 3: Geotargeting Metropolitan Gyms

For our final strategy, we focused on gyms in the largest U.S. metropolitan areas. Using tools like GPT and SerDev, we:

1. Identified gyms in 50 metropolitan regions.

2. Gathered and enriched contact information through advanced data scraping techniques.

3. Filtered out large franchises to focus on independent gyms.

With a list of 2,800 prospects, we launched a highly targeted campaign that delivered consistent results, booking dozens of meetings and converting prospects into long-term clients.

Why These Strategies Worked

The key to success in each campaign was relevance and personalization. By tailoring our messaging to specific pain points and recent experiences, we created a stronger connection with prospects.

Additionally, the detailed data enrichment process ensured that our campaigns reached the right decision-makers, maximizing the effectiveness of our efforts.

Key Takeaways for Cold Email Success

Here’s what you can apply to your campaigns:

1. Outcome-Driven Offers: Focus on how you solve problems and drive results.

2. Personalization: Reference specific events, industries, or pain points to capture attention.

3. Data Enrichment: Use tools to build accurate, targeted lists of prospects.

Results Recap

In just four months, we:

• Booked 119 sales calls.

• Helped the client generate $150,000 in revenue.

Conclusion and Call to Action

Cold emails can be a game-changer for your business. Whether you’re in fitness, SaaS, or manufacturing, the right strategy can drive measurable results.

Ready to transform your outreach and book more sales calls? Schedule a free consultation today, and let’s make your next campaign a success.